WHAT I DO
I work at the intersection of product definition, interaction design, and execution systems.
My strength is taking problems that are still undefined, strategically sensitive, or technically constrained, and turning them into products teams can actually build and scale. Sometimes that means leading. Sometimes that means designing the first version myself and stepping away once the direction is clear.
I'm comfortable operating as an executive, and I remain effective as an individual contributor when the work requires depth, speed, and judgment.
View my resume for a detailed overview of my experience and impact.
EXPERIENCE SNAPSHOT
13+ years of shaping products, building teams, and scaling platforms.
Product & Experience Executive
Buzzvil · Seoul · 2014–Present
- • Shaped first iterations of nearly every major product and monetization model
- • Led the company through a major pivot from consumer products to B2B Ads and SDK platforms
- • Built and scaled a high-retention design team with strong product ownership
- • Currently institutionalizing execution and experience coherence in preparation for IPO
UX Design Lead
CMS Group · Paris · 2011–2014
- • Led UX for enterprise and SaaS products
- • Co-published research on co-design validation methods
- • Built an education SaaS bridging design intent and production code
For more details, see my full experience timeline.
HOW I WORK
Tight discovery loops, clear intent, and execution that doesn't depend on me.
Deliberate thinking, fast execution
I invest heavily upfront to clarify constraints, tradeoffs, and intent, so execution can move quickly without rework.
Systems over screens
I design interaction models, primitives, and patterns that hold together across teams and iterations, not just polished flows.
Product ownership mindset
Whether leading or contributing, I design with unit economics, engineering cost, and long-term maintainability in mind.
LEADERSHIP THAT SCALES
Small teams, high leverage. Capability and influence grow faster than headcount.
I build small teams designed to operate without constant oversight.
When I lead, my goal is to remove ambiguity early and make myself unnecessary over time.
When I contribute individually, it's usually at the beginning of new initiatives, where clarity does not exist yet and decisions are expensive.
If execution depends on me long-term, the system is wrong.
BEYOND THE ROLE
Sustainable pace, continuous learning, and systems thinking beyond work.
I value sustainable performance and depth over constant acceleration.
Outside of work, I'm a parent of two and spend my time learning how complex systems behave, from interaction design to human psychology.
