👋 Hi there! I am Max,
I manage talented teams at buzzvil. Together we develop complex Products made simple, built upon amazing Design Systems.
Over the last decade, I've grown competencies in leading & managing Designers, then product teams. My goal is to continue to grow as a better leader.
I believe that knowledge is the next gold and my dream is to one day initiate a crowd-based knowledge-sharing platform.
A little more about me
I currently live in Seoul 🇰🇷, a truly amazing city I have been exploring for more than 6 years. You can download my resume and for more detailed info you can also check out my Linkedin, although I am not available for hiring at the moment.
From the hiring, training/coaching, supporting each step of our Design process to spreading Design awareness and good practices, I manage a strong design team that answers our business problems.
Designing early concepts, based on business assumptions is what I excel at. This is where I can be helpful to the team and where I make a difference. These concepts are useful to communicate internally or with our partners on upcoming leads and have shown their importance.
Leading Product Teams
I lead solid product teams driven by a clear mission & set vision. I use Design technics to communicate complex concepts and to advocate our mission to everyone inside and outside the team. I drive performance through agile processes and radically candid feedback. Being at buzzvil for years taught me to only believe in numbers and so most of my decisions and objectives are based and monitored through our own set of data.
Principles, Strategy & tailor-made Methods
Connecting the dots with our company vision or with our engineering conventions and setting our own design goals and protocols is what I do.
Understanding what is at stake and translating these insights into tangible objectives is my mission.
This goes through clear principles for the team to follow, a strategy to shape our vision, and a set of methods permanently evolving to reach greater results.
OKRs, KPIs, Design & Product
The few last years proved to me that OKRs are working as great with Design as they do with Product. I take the necessary time to connect objectives with our product roadmap, identifying dependencies and leverages for us to explore. OKR has been proven a great source of motivation as well as ensuring meaningful, aligned work with the company’s direction. KPIs can and should also apply to Design. It usually covers from our team efficiency, the way design is spreading within the company and of course the quality and reception of our products. I am currently implementing Google’s H.E.A.R.T framework to better track our overall product design usability.
Think slow, Do fast
Giving myself the time to think, giving my system 2 (slow thinking) a chance to connect the dots has been part of my routine for as long as I have been designing. My theory is that everything can be done fast as long as I know exactly what I need to do.
From this habit, I’ve become an automation specialist. It is all about identifying patterns, identifying everything that can be re-used to save up time and energy. Naturally, I try to advocate the same thinking process to my Design team, so we can all focus on things that matter.
Listen actively, communicate effectively
Information is key. As you will eventually see below, I am not the extroverted type of person and I enjoy listening to others. Effective listening has many advantages in my line of work. It gives me a better understanding and it is a natural way to earn the trust and respect of my peers.
As a designer, I also need to be good at communicating my ideas and as a manager, I need to give my teammates clear indications & feedback. Despite my personality, I am usually enjoying giving a lecture or leading a meeting as long as it has a purpose (I am really bad at chit-chatting). Being a designer gives me plenty of ways to express what I need to say aside from verbal communication (mockups, drawings are most of the time sharper communication mediums to communicate your design).
Balance Initiation & delegation
This is a recent add-on to my list of principles. It is important for my own survival and for the mental stability of my teammates 😁. It is about.. the right balance between initiating projects and delegating responsibilities.
I love to start new projects. I did it a lot on my own but eventually felt limited by what I could achieve by myself. That is mostly why I decided to step up and take on a leadership position early in my career.
Followed a long journey in which I’ve progressively learned to delegate, starting by hiring better designers, better specialists than I am and moving my focus toward different objectives and higher levels of concepts.
Here is a list of keywords that tries to define what I do best.
Product & Design Strategy
Mobile & Web products
Interaction Design expertise
Agile and candid leadership
Product & team Management
Data-informed decision making
Design Processes & Methods
Design Patterns recognition
I am the typical assertive advocate, I show a lot of confidence in what I do and genuinely hate aggressiveness of any form. My introverted side disappears as soon as I can advocate what I think is right.
It usually takes a lot to stress me out and I am the one who will usually succeed in doing so.
What drives me outside of bed every morning is the feeling of achievement. As soon as a project, a workplace can’t provide that feeling anymore, I usually move on.
I enjoy learning new things, in various ways. But I suck at remembering something when I can’t quite identify any patterns.
I consider myself a slow learner as I like to understand why things work the way they do. It takes me time to learn something totally new as I go in-depth. But it takes no time for me to learn something adjacent or related, such as a new design software as I can easily recognize patterns. Every design software work pretty much the same way and I usually recommend designers to start with a pretty complex one, such as 3D modeling. Everything will look accessible afterward.