About This Book
Author: Dan Sullivan
Category: strategic-operations
Year: 2023
Purchase: Amazon
Key Insights
Elimination over Optimization
10x growth requires stopping 80% of what doesn’t work.
Practical Applications
The Digital Diet
Waving goodbye to the entire Adobe suite to focus exclusively on a code-connected Figma/Cursor stack.
How It Shaped My Work
The elimination principle directly influenced our tooling strategy. Rather than trying to optimize every design tool, we eliminated the Adobe suite entirely and focused on a unified, code-connected stack that enables 10x faster iteration. This is detailed in our 2026 Design Stack article.