About This Book
Author: John Doerr
Category: strategic-operations
Year: 2018
Purchase: Amazon
Key Insights
OKRs
Aligning design outcomes with the company’s $100M+ revenue goals.
Practical Applications
IPO Readiness
Setting clear, measurable benchmarks for our design-to-code parity as we prepare for the 2026 listing.
How It Shaped My Work
OKRs have become central to how I align the design organization with business objectives. By setting measurable, outcome-focused goals, we’ve been able to demonstrate design’s impact on revenue and user retention.