About This Book
Author: Don Norman
Category: systemic-design
Year: 1988 (Revised 2013)
Purchase: Amazon
Key Insights
Affordances and Signifiers
The fundamentals of my Interaction Design specialty.
Practical Applications
Ad Legibility
Making reward effort and value clear through use rather than instruction.
How It Shaped My Work
Norman’s concepts of affordances and signifiers are the foundation of my Interaction Design specialty. In our ad products, we make reward effort and value clear through design rather than instruction, ensuring users understand what they’re getting without reading explanations. This is central to how we design interaction systems for ads and build design system components.