About This Book
Author: Alberto Savoia
Category: foundation
Year: 2019
Purchase: Amazon
Key Insights
Pretotyping
Validating the “it” before building the “product.”
Practical Applications
Mission Team Discovery
During my 6-month new mission discovery, I used “pretotyping” to pitch new monetization products to internal stakeholders.
How It Shaped My Work
It reinforced my belief that even if you have development resources, you shouldn’t use them until the market fit is proven—a lesson I learned during my 2022 mission team “failure”.