About This Book
Author: Daniel Kahneman
Category: foundation
Year: 2011
Purchase: Amazon
Key Insights
The System 1 vs. System 2 Tension
This is the bedrock of my “Think Slow, Do Fast” philosophy. In AdTech, we often design for System 1 (quick, intuitive clicks), but as a leader, I must reside in System 2—the slow, effortful, logical processing required to interpret complex data.
Leadership Lessons
Avoiding Cognitive Bias
In a data-driven environment like Buzzvil, it is easy to see patterns that aren’t there. Kahneman taught me to doubt the first “intuitive” interpretation of a metric.
Practical Applications
Data as an Indicator
I use System 2 to deeply analyze BI event boards before allowing the team to move into high-velocity execution.
Favorite Quote
“Confidence is a feeling, which reflects the coherence of the information and the cognitive ease of processing it.”
How It Shaped My Work
It gave me the vocabulary to defend “thinking time” to stakeholders. It is why I advocate for deep research before any pixels are drawn. This principle directly influenced how I approach design system work and operational management.