About This Book
Author: Colin Bryar & Bill Carr
Category: foundation
Year: 2021
Purchase: Amazon
Key Insights
The PR/FAQ Framework
Starting with the press release ensures the “Aha Moment” is defined before a single line of code is written.
Leadership Lessons
Customer Obsession as a Metric
Shifting from “what can we build?” to “what does the publisher need to reduce their cost?”.
Practical Applications
Game UA Onboarding
We worked backward from the user’s “Aha Moment” inside the game to design our multi-mission ad flows.
Favorite Quote
“Working Backwards is a repeatable, objective process for making decisions.”
How It Shaped My Work
The PR/FAQ framework has become a standard part of our product development process, ensuring we define success metrics and user value before building anything. This approach was crucial in developing our “Game UA” product, where we worked backward from the user’s “Aha Moment” to design the interaction flow.